Revealing The Invisible
The camera on our mobile devices has allowed for the democratization of augmented reality to spread wonder. And for us designers, the possibilities to problem solve in this medium (and now with head-mounted MR) are endless and exciting:
Reinvigorate discovery and wonder of the world by re-contextualizing the familiar
Empower users with tools for creativity
Provide a platform for representation and self-expression
Encourage communities to collaborate on meaningful experiences
Innovate on existing communication tools
Available upon request (due to contractual obligations), this body of work comprises of explorations across various use cases, all in close collaboration with creative technologists.
Hype
Use cases and a short film on the possibilities of what the camera can see and understand (persistence & semantics)
created at the mill for CLIENT X (MORE AVAILABLE UPON REQUEST)
live action direction
creative direction
creative strategy
user experience / interaction models
design
Mobile AR Effects for Instagram & Facebook
10+ effects for creators, fashion brands, and entertainment IP with capabilities such as world-tracking and target AR
created at the mill for FACEBOOK & INSTAGRAM
(MORE AVAILABLE UPON REQUEST)
creative direction
creative strategy
user experience / interaction models
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Illustrated above, The Mill were asked to develop an AR scavenger hunt for Facebook’s 2018 F8 conference in San Jose. The effect utilized target AR capabilities, allowing attendees to dip into a secret dimension to solve puzzles and unlock a special reward for becoming AR-literate.
A 3D overlay sprang to life over a map printed on the back of each attendee’s badge, indicating areas of interest in the McEnery Convention Center for them to explore. Three total discoverable effects were spread through the Center for guests to interact with and share the “AR-tifacts” to their Stories, with a prize at the end to reward them for their curiosity.
